You have to start ad targeted on mobile identifiers (IDFA, MAID, GAID, MD5)
Working with this type of data becomes especially relevant in the cookieless era.
When you need CPI/CPA optimization and CPC purchasing models
DSP makes it possible to trace conversions and set goals for advertising campaigns.
When you demand support for private auctions and direct transactions
It is also possible to negotiate specific conditions (locations, volume, price, etc.).
When it is necessary to set up retargeting qualitatively
Users will be "caught up" with banners that exactly match their browsing history on the advertiser’s website. Due to the huge number of connections to SSP and access to billions of advertising displays, DSP can "reach" almost any visitor to the website.
When you need to increase the amount of brand advertising (CPM model)
DSP guarantees the display of your ads on thousands of websites that are visited by your target audience.