ViSTARS Agency · Miami and New York

A media agency with its own technology.

For consumer, wellness, and lifestyle brands in Miami and New York that want to know exactly where their media money goes, and to make more of it work.

Start with a Supply Path Review Book a consultation

Backed by the team that builds the buying technology, with Big 4 financial rigor in the room.

Supply Path Review · contentsYour programmatic investment, line by line.Written, independent, and yours to keep.

01
Where every dollar goesEvery intermediary and what it takes.
Chapter 1
02
What you are actually buyingPlacement-level inventory quality.
Chapter 2
03
What is really workingConversions, credit, and incrementality.
Chapter 3
04
What your contracts allowData ownership, rebates, audit rights.
Chapter 4
05
What to changeKeep, cut, renegotiate, test.
Readout

Fixed feeIndependent of who runs your mediaReadout with our leadership

Clients and partners

Brain Music Treatment
Imperial Interiors Miami
DQS Global
EAASS
Yobi
Mobkoi
PubMatic
33Across
Verve
Aniview
TMT
GeoEdge
MediaMath
Yieldmo

Supply partnersListed in our public sellers.json

Index Exchange
OpenX
TripleLift
InMobi
Smaato
Pubnative
Nativo
Seedtag
Infolinks
Illumin
Adyoulike
eyeo
Admixer
Eskimi
Wurl
LKQD
Rise
AudioMob
Bright Mountain Media
Nexverse
Online Media Solutions
IQzone
Solaris
Adte
Oveeo
Axis
Space Mob
Amma.family

The problem

of every programmatic dollar never reaches a quality impression.

The ANA's Q1 2026 Programmatic Transparency Benchmark puts the market-level TrueAdSpend Index at 43.3 percent. Top performers keep 54.0 percent of spend working; lower performers, 32.1 percent. The gap comes from supply path discipline, inventory quality, measurement, and contract terms, not from creative.

Source: ANA, Q1 2026 Programmatic Transparency Benchmark, May 2026

Where to start

One fixed-fee review. A clear answer on your media spend.

Most brands have never seen their programmatic spend traced line by line. The Supply Path Review does that, independently of whoever runs your media today. The recommendations are yours whether or not we work together afterward.

01Access

You share read-only access to your media reporting, recent invoices, and your media contracts.

02Analysis

We trace every dollar from budget to impression, using the same infrastructure our group builds.

03Readout

A written report and a working session with our leadership: what to keep, cut, renegotiate, and test.

What the review covers

Services

What we do after the review.

Supply Path ReviewStart hereA fixed-fee, independent review of where your programmatic money goes and what to change.Media Strategy & ExecutionProgrammatic, CTV, retail media, and Meta, run on our own DSP with every cost visible.Fractional CMO and CFOSenior marketing and finance leadership on your team, without a full-time hire.Marketing and Finance DiagnosticA 30 to 60 day review of the business behind the marketing, with a prioritized action plan.Business StrategyPositioning and go-to-market for a brand, product, or market launch.Digital Build & OperationsWebsites, e-commerce, content, and automation, built and run as part of your team.

Selected work

Brands and companies we build for.

Case scenario · National CPG brandIllustrative, not a client result

A $3M programmatic budget, traced line by line, rebuilt, and run with Vi-Agent.

How a Supply Path Review, direct supply paths, and weekly Vi-Agent monitoring work together for a national snack brand, modeled on the ANA’s Q2 2026 programmatic benchmark.

Read the scenario

+$636K

more working media on the same budget when a brand moves from the benchmark’s bottom tier to its top tier. Modeled, not promised.

WellnessCurrent engagement

Brain Music Treatment

Our newest client: building the brand's growth engine from the ground up.

We are building the website, the go-to-market strategy, point-of-sale materials, and the provider network, with further workstreams on the roadmap.

WebsiteGo-to-market strategyPOS materialsProvider network

Current engagement · More on the roadmap

AdTech · Sister company

ViSTARS Inc.

Fractional CMO and CFO for an AdTech platform company.

Our team serves as fractional CMO and CFO and runs marketing, branding, and B2B business strategy for its programmatic infrastructure and Vi-Agent.

Fractional CMOFractional CFOBrandingB2B strategy

Ongoing

Luxury interiors

Imperial Interiors Miami

Outsourced digital marketing and technology partner.

We run the website and e-commerce, Meta advertising, content, and day-to-day digital operations.

Website and e-commerceMeta advertisingContentDigital operations

2+ years

All work, including creators

Team

The people in your first meeting run your account.

Led by Victoria Starts, former Director, Client Partner at EPAM Systems, with Yana Conrad, a Big 4 audit veteran of PwC and Ernst & Young, and an AdTech team from IPONWEB and BidSwitch.