ViSTARS Agency
Request a review

Programmatic media for consumer brands

Media trading on direct paths, with every fee in writing.

A Supply Path Review follows your programmatic and CTV spend from budget to impression. You keep the report.

Request a review See how the review works

Every dollar, accounted for

45.1% of programmatic spend reaches a qualified impression.

Modeled example

  • Qualified impressions45.1¢
  • Agency fee
  • DSP platform fee
  • Resellers and exchanges, fees and markups
  • SSP platform fee
  • Went somewhere54.9¢

Modeled example on a $3,000,000 budget, using market levels from the ANA Programmatic Transparency Benchmark, Q2 2026. Tank fill levels are illustrative and are not ViSTARS rates. A qualified impression is measurable, viewable, fraud-free and not on a made-for-advertising site. ViSTARS Agency, LLC and ViSTARS, Inc. are affiliated companies under common ownership.

45.1%

of spend reaches a qualified impression

52.3%

of spend for top performers

$636K

modeled gap on a $3M budget.

30+

sellers in the public sellers.json

30+ sellersListed in the public sellers.json

  • Index Exchange
  • OpenX
  • TripleLift
  • InMobi
  • Smaato
  • Pubnative
  • Nativo
  • Seedtag
  • Infolinks
  • Illumin
  • Adyoulike
  • eyeo
  • Admixer
  • Eskimi
  • Wurl
  • LKQD
  • Rise
  • AudioMob
  • Bright Mountain Media
  • Nexverse
  • Online Media Solutions
  • IQzone
  • Solaris
  • Adte
  • Oveeo
  • Axis
  • Space Mob
  • Amma.family
  • PubMatic
  • Yieldmo
  • 33Across
  • Verve
  • Advelize
  • SenseiSSP

Top performers get 21.2 more points of spend to a qualified impression.

21.2pts

separate top performers from lower performers.

Reaches a qualified impression
$1,353,000
Versus lower performers
+$420,000

Modeled on the budget you enter. Source: ANA, Programmatic Transparency Benchmark, Q2 2026, released August 6, 2026. Market 45.1 percent, top performers 52.3, lower performers 31.1.

Qualified impression: measurable, viewable, fraud-free and not on a made-for-advertising site.

Supply Path Review

Know what your budget bought.

Your campaign reports show delivery and conversions. They rarely show the supply path: the platforms and resellers between your budget and the page where your ad ran. Across the market, 45.1 cents of every programmatic dollar reaches a qualified impression. The Supply Path Review shows you which side of that number you are on.

You give us read-only access to your media reporting, invoices and contracts. We follow the spend, check the placements and test how your results are counted. You get a written report and a working session with our team.

Read the full Q&A on what the review covers

45.1¢

of every programmatic dollar reaches a qualified impression.

Source: ANA, Programmatic Transparency Benchmark, Q2 2026, released August 6, 2026. Market level, 45.1 percent.

Every dollar, accounted for

  1. BudgetYour spend
  2. ReviewOur team
  3. ReportYours to keep
  4. DecisionYours
  1. 01

    Where does every dollar go?

    Trace the budget through each layer that takes a cut: your agency, the DSP, resellers and exchanges, and the SSP. Check invoices against the sellers.json file each seller publishes, so an unknown supplier shows up by name.

    You geta line-by-line map of your supply path, with what each supplier takes.

  2. 02

    What did we buy?

    Check where ads ran across sites, apps and CTV. Flag made-for-advertising sites, built to sell ad slots, and spoofed CTV, where an impression is sold as a TV screen and never ran on one.

    You geta placement list that separates qualified impressions from the rest.

  3. 03

    What is really working?

    Every platform counts its own conversions, and each takes credit where it can. Look at how yours are credited, then design an incrementality test, a holdout that shows whether your media caused the sale or only stood near it.

    You geta plain read on what drives sales, and a test plan for what you cannot yet prove.

  4. 04

    What did we agree to?

    Read contracts for who owns your data, how rebates and principal-based buying are handled (principal-based means the agency resells media it bought for itself), and whether you can audit your agency and your platforms.

    You getthe clauses that cost you money or access, with the change to ask for.

  5. 05

    What do we change first?

    Every finding goes into one ranked plan: keep, cut, renegotiate or test, ordered by the dollars at stake. What happens next is your call, with us, with your current agency or on your own.

    You geta short list your team can start on next week.

The report is yours whether you hire us or not. It names every supplier on your path, ViSTARS entities included, and what each one takes. ViSTARS Agency, LLC and ViSTARS, Inc. are affiliated companies under common ownership.

Request a review

Services.

  • Media Trading

    Programmatic and CTV on direct supply paths, plus Meta and other walled gardens, with every fee in writing.

  • Marketing Strategy

    Positioning, go-to-market and channel plans for a brand, a product or a launch.

  • Marketing Consulting

    Senior advice on the team, agencies, budgets and measurement behind your marketing.

  • Financial Review

    A 30 to 60 day review of the numbers behind your marketing and operations: margin, vendor terms, controls.

  • AI Adoption Consulting

    A practical read on where AI cuts cost or risk in your marketing and operations, and where it does not.

  • Vi-Agent, from our affiliate

    Reads your buying and supply data and shows what changed, with evidence.

    Request a demo

Clients and partners.

A $3M programmatic budget, traced line by line, rebuilt and run with Vi‑Agent.

A Supply Path Review, direct supply paths and weekly Vi‑Agent monitoring, modeled on ANA’s Q2 2026 benchmark.

+$636K

more working media on the same budget when a brand moves from the benchmark’s bottom tier to its top tier.

Clients

  • Imperial Interiors
  • Brain Music Treatment
  • BQ
  • Yobi
  • Mobkoi
  • ViSTARS, Inc.

Supply and technology partners

  • PubMatic
  • 33Across
  • Verve
  • Aniview
  • TMT
  • GeoEdge
  • Yieldmo
  • MediaTrust
  • Ubiquity
  • ViSTARS, Inc.

Led by Victoria Starts and Pavel Medvedev.

ViSTARS Agency, LLC and ViSTARS, Inc. are affiliated companies under common ownership.

Victoria Starts, CEO of ViSTARS Agency, LLC

Victoria Starts

CEO, ViSTARS Agency, LLC

CEO of ViSTARS Agency, LLC. Owns client relationships, commercial terms and the P&L, and leads media across programmatic, CTV and paid social on Meta. Co-founder and CMO of ViSTARS, Inc., the affiliated company whose technology our media runs on.

Before ViSTARS, Inc., Director, Client Partner at EPAM Systems, leading strategic relationships for Fortune 500 and major advertiser accounts in CPG and retail, with P&L accountability. Her career began in New York programmatic operations in 2010 and includes leading mobile at Vizeum (dentsu) Europe. Founded and later sold an equestrian apparel brand.

  • Media strategy
  • Client partnership
  • Marketing strategy
  • Marketing consulting
View on LinkedIn
Pavel Medvedev, CEO and Co-Founder of ViSTARS, Inc.

Pavel Medvedev

CEO and Co-Founder, ViSTARS, Inc.

CEO and Co-Founder of ViSTARS, Inc., the affiliated programmatic infrastructure company whose technology our media runs on. Sets strategy, product and commercial direction, and helps brands and agencies own their programmatic infrastructure.

More than 20 years in AdTech, with executive roles at IPONWEB, BidSwitch, DoubleVerify, LiveIntent, Dentsu and EPAM Systems. Built and scaled programmatic infrastructure businesses across demand, supply and marketplace, with expertise in monetization, supply path optimization and commercial operations.

  • Infrastructure ownership
  • Supply path optimization
  • Programmatic
  • Agentic AI
View on LinkedIn Visit vistars.ai

Leadership experience from

  • EPAM Systems
  • PwC
  • Ernst & Young
  • IPONWEB
  • BidSwitch
  • DoubleVerify
  • LiveIntent
  • OpenWeb
  • Dentsu

Find out where your media money goes.

Tell us where the business stands and what you spend. We reply to every request.

Under $85,000 a month? Tell us anyway. We have a lighter route for smaller budgets.