At ViSTARS, we specialize in helping brands and agencies take full control of their digital advertising strategies. Whether you’re looking for cost-effective alternatives to Google Ads, advanced targeting solutions, or guidance on in-housing programmatic, we offer custom-built platforms and tailored strategies that deliver measurable ROI. Plus, our personalized support ensures you’re never left navigating the complexities of programmatic alone.

Programmatic advertising is a smarter, faster way to buy digital ads. Instead of negotiating with publishers or manually placing ads, programmatic uses technology to automatically purchase the best ad spaces for your brand.

Here’s how it works:

It uses real-time bidding to buy ad placements (like banners, videos, or in-app ads) across websites, apps, and platforms.
It leverages data and algorithms to show your ads to the right people at the right time.
You set your goals, like boosting sales or building awareness, and programmatic finds the most efficient way to deliver results.
Think of it as using a super-smart tool that gets your ads in front of the right audience while saving time and effort. At ViSTARS, we make it even easier by managing the process and optimizing your campaigns for the best ROI.

Programmatic in-housing means bringing your digital ad buying and management in-house, rather than relying entirely on outside agencies or vendors. It gives you more control over your campaigns, budgets, and data while reducing costs.

Here’s how it works:

You build or partner with a team to manage your programmatic campaigns directly.
You gain full ownership of your advertising technology (like a DSP or DMP) and data.
It puts you in the driver’s seat, allowing for faster decision-making and greater transparency.
Do you need it?
If you’re spending significantly on digital advertising and want:

Lower Costs: Reduce agency fees and platform costs.
More Transparency: See exactly where your money is going and how it’s performing.
Data Ownership: Have direct access to and control of your audience insights.
Scalable Growth: Build an internal system that can grow with your business.
Then programmatic in-housing might be a game-changer for you. At ViSTARS, we simplify this process by providing custom tools, technology, and expert guidance, ensuring your in-housing journey is smooth and successful.

Our Vi-Platform offers the same robust capabilities as Google Ads—web, in-app, video, banner formats, and advanced targeting. The key difference? Lower fees and higher ROI. By using Vi-Platform, you can allocate more of your budget to driving results rather than paying for platform costs, making it a smart choice for advertisers looking to stretch their marketing dollars.

Absolutely! We love META advertising for its ability to reach highly engaged social audiences. Our team creates data-driven campaigns that maximize results on platforms like Facebook and Instagram. When combined with Vi-Platform’s multi-channel capabilities, you can achieve up to 3x ROI by leveraging the strengths of both systems.

We combine the latest technology with human expertise to identify and engage the right audiences for your campaigns. Whether it’s leveraging first-party data, geotargeting, or predictive analytics, we ensure your ads reach the people most likely to convert. Plus, we continuously refine targeting based on performance insights.

Transparency is at the core of everything we do. You’ll have access to real-time reporting through our Vi-Platform, giving you full visibility into ad performance, spending, and ROI. Our team also provides regular updates and actionable insights to ensure your campaigns stay on track.

We partner with agencies to enhance their offerings and help them scale. Whether it’s white-labeling our Vi-Platform for your clients, developing custom programmatic solutions, or providing strategic guidance, we act as an extension of your team. Together, we deliver exceptional results for your clients while streamlining operations.

Not at all. While we support brands and agencies in transitioning to programmatic in-housing, we also work with clients who prefer a hybrid or fully managed model. Our solutions are flexible, so you can choose what works best for your team and goals.

It’s simple! Contact us for a consultation, and we’ll discuss your goals, challenges, and how we can help. Whether you need support with META campaigns, Vi-Platform advertising, or programmatic in-housing, we’re here to make the process seamless and effective.

A DSP is a technology platform that allows advertisers to buy digital ad inventory in an automated, real-time environment. It enables advertisers to manage multiple ad exchanges, set targeting criteria, and optimize campaigns based on data to improve ad performance and ROI.

An SSP is a platform that helps publishers manage and sell their ad inventory. It connects to multiple demand sources like DSPs, ad exchanges, and networks to maximize revenue through real-time bidding (RTB). SSPs enable publishers to optimize yield and ensure they are getting the best possible price for their inventory.

A DMP is a centralized platform used to collect, analyze, and activate audience data from various sources. It helps both advertisers and publishers create more personalized ad experiences by leveraging first-party, second-party, and third-party data. DMPs enhance targeting accuracy and campaign effectiveness within both DSP and SSP environments.

In programmatic advertising, DSPs, SSPs, and DMPs collaborate to streamline the buying and selling process. The DMP collects and segments data, which informs the targeting strategies used in DSPs. Advertisers then use the DSP to bid on inventory managed by SSPs. This integration allows for more efficient and personalized ad delivery across platforms.

DSP: Provides advertisers with automated, data-driven ad buying, improving targeting, reach, and ROI.

SSP: Enables publishers to optimize their inventory monetization by connecting to a wide range of demand sources.

DMP: Enhances audience targeting, segmentation, and insights, allowing for more effective campaigns and better ad personalization.

While it’s not strictly necessary to use all three platforms, they work best together to create a comprehensive programmatic strategy. Advertisers typically use DSPs and DMPs, while publishers benefit from using SSPs along with DMPs to maximize revenue and audience targeting capabilities.