In-housing programmatic advertising is becoming an increasingly popular strategy for brands seeking greater control, cost-efficiency, and transparency in their marketing efforts. By moving programmatic buying in-house, companies can optimize media spend, react to real-time data, and tailor campaigns more closely to their brand’s messaging.
However, this transition also presents challenges, such as recruitment costs, training staff, and managing complex programmatic tools. To achieve a successful in-housing model, businesses should adopt a step-by-step approach, ensuring the right talent, technology, and organizational support are in place.
Hybrid models, which combine in-house capabilities with external ViSTARS agency support, can offer a balanced solution during this process. Ultimately, in-housing provides long-term benefits but requires careful planning and time to fully realize its potential.