Supply Path Review

Find out where your programmatic money goes.

A fixed-fee, independent review of your programmatic and CTV spend, traced from budget to impression by the team that builds the buying technology.

Request a review What it covers
Fixed feeIndependentYours to keep
Supply Path Review · contentsYour programmatic investment, line by line.Written, independent, and yours to keep.
  1. 01
    Where every dollar goesEvery intermediary and what it takes.
    Chapter 1
  2. 02
    What you are actually buyingPlacement-level inventory quality.
    Chapter 2
  3. 03
    What is really workingConversions, credit, and incrementality.
    Chapter 3
  4. 04
    What your contracts allowData ownership, rebates, audit rights.
    Chapter 4
  5. 05
    What to changeKeep, cut, renegotiate, test.
    Readout
Fixed feeIndependent of who runs your mediaReadout with our leadership
What it covers

Four questions every media budget should be able to answer.

Each chapter of the report answers one of them, with evidence from your own data. The final section turns the findings into a prioritized plan.

01

Where every dollar goes

Every intermediary between your budget and the publisher, and what each one takes: buying platform, data and verification vendors, and resellers ahead of the exchange.

02

What you are actually buying

Placement-level review of the inventory behind your delivery numbers: made-for-advertising sites, spoofed CTV supply, and invalid traffic.

03

What is really working

How conversions are counted today, where platform reporting claims credit for sales that would have happened anyway, and how to test for incrementality.

04

What your contracts allow

Data ownership, rebates, and audit rights in your current agreements, and which terms to renegotiate.

How it works

Three steps, no disruption to your current media.

01Access

Read-only access to your media reporting, recent invoices, and the contracts behind the buy. Nothing changes in your accounts.

02Analysis

We trace spend through every intermediary, review placement-level inventory, and test how conversions are counted.

03Readout

A written report and a working session with our leadership. You leave knowing what to keep, cut, renegotiate, and test.

We can show you every line between budget and publisher because our group builds the buying technology, and we have no stake in who runs your media today.

Why ViSTARS can do thisThe technology behind it
FAQ

Questions before you start.

Do we have to switch agencies?

No. The review is independent of who runs your media today, and the recommendations are yours whether or not we work together afterward.

What do you need from us?

Read-only access to your media reporting, recent invoices, and your media contracts. We do not change anything in your accounts.

Who does the work?

The ViSTARS Agency leadership team and our ad operations lead, with the AdTech experience of IPONWEB and BidSwitch behind the analysis.

What happens after the review?

You can act on the findings yourselves. If you want us to run the changes, we scope Media Strategy & Execution directly from the review.

Request

Request a Supply Path Review.

Tell us about your current media. We will confirm scope and the fixed fee before anything starts.

Request a review

Your details are used only to respond to this request.