Enterprise discipline. Senior attention.

Victoria StartsCEO

Co-founder and CMO, ViSTARS Inc. Leads strategy and client relationships across every practice. 10+ years in business consulting and marketing. Former Director, Client Partner at EPAM Systems, specializing in CPG and retail on Fortune 500 and major advertiser accounts, with a portfolio of more than $30 million a year across managed services, consulting, and media. Before EPAM, she built her career in New York media agencies, starting as an ad operations manager. Lifelong equestrian.

Yana ConradPartner and CFO

Partner, ViSTARS Agency, and CFO and Treasurer, ViSTARS Inc. A Big 4 audit veteran of PwC and Ernst & Young, with years of IFRS and US GAAP work for companies including Samsung, Dell, and Unilever, followed by a decade running a family office. Leads the financial side of every turnaround.

Don EnikeevAgentic AI Lead

Don has spent more than 20 years in AdTech, including IPONWEB and BidSwitch, building the core systems of programmatic advertising: SSPs, DSPs, and exchanges. At ViSTARS he leads AI, programmatic, and CTV for agency clients, and he develops Vi-Agent with the ViSTARS engineering team, including the knowledge base behind its campaign troubleshooting.

Daria MironovaAd Operations and DevOps Lead

Daria leads ad operations and DevOps for ViSTARS Agency and works alongside Don Enikeev on the technical side of every media engagement. She owns trafficking, tagging, and quality assurance across programmatic and CTV, and manages the integrations that connect our DSP to supply and demand partners. When delivery numbers disagree between platforms, Daria traces the discrepancy to its source, whether a pixel, an endpoint, or traffic quality, and resolves it before it reaches a client report.

Maria SakharOperations Lead

Maria runs the operational backbone of every engagement, from scoping and scheduling through delivery and close. She owns the agency's operating cadence (weekly working sessions, action tracking, and monthly reporting), so that commitments made in a meeting are followed through. With Yana Conrad, she manages invoicing, reconciliation, and discrepancy checks, keeping client billing audit-ready. In turnaround engagements, she supports the operations workstream: process design, staffing coordination, and schedule.

Tatsiana HradaboevaHead of Partnerships

Tatsiana leads partnerships and business development across ViSTARS Agency and ViSTARS Inc. She manages day-to-day relationships with platform and technology partners, from integration roadmaps and feature rollouts to pilot campaigns, and coordinates product, engineering, and trading teams on both sides so that commitments land on schedule. She also leads Vi-Agent partner demonstrations and, with Maria Sakhar, runs the agency's outbound business development program.

Genia ZellerCreative Director, New York

Award-winning director, writer, and producer trained at HB Studio, with festival-winning short films and Off-Broadway and Off-Off-Broadway directing credits. Co-runs the non-profit Bedlam Arts and programs documentaries for the Climate International Film Festival. Leads the agency's video and creative work.