Services

Start with the review. Grow into what you need.

Most clients begin with a Supply Path Review. From there, engagements are shaped around the business: media, leadership, diagnostics, strategy, or digital.

Supply Path Review Book a consultation

Media Strategy & Execution

For brands investing in programmatic, CTV, retail media, and social that need full visibility into performance and cost.

We run programmatic and CTV directly on the DSP built by ViSTARS Inc., trading through 50+ direct supply and 50+ demand relationships, and manage Meta in-house. Vi-Agent, our agentic AI layer, monitors campaigns and recommends next actions for our traders to approve.

  • Programmatic display, video, and CTV
  • Retail media networks
  • Meta, managed in-house
  • Measurement and incrementality testing
  • Consolidated monthly reporting

Engagement levels. Media Management; Strategy and Management, adding quarterly planning and creative direction; or Embedded Partner, a fractional-CMO relationship with quarterly business reviews.

Fractional CMO and CFO

For growing businesses that need senior marketing and finance leadership without a full-time hire.

Victoria Starts as fractional CMO and Yana Conrad as fractional CFO join your leadership team. We run marketing, branding, and business strategy, and keep the finances and controls audit-ready. We do this today for ViSTARS Inc., an AdTech platform company.

  • Marketing and brand leadership
  • Business strategy and go-to-market
  • Finance, cash flow, and controls
  • Vendor and hiring decisions

Format. A monthly retained engagement, scoped to your stage.

Marketing and Finance Diagnostic

For established businesses where growth has stalled and more media spend has not fixed it.

Stalled growth is rarely a marketing problem alone. Yana Conrad, Partner and CFO, reviews cash flow, cost structure, vendor terms, and controls to audit standard, while we assess the team, the vendors, and how the marketing budget is controlled.

  • Financial review to audit standard
  • Organization and talent assessment
  • Vendor portfolio review
  • Prioritized action plan

Format. 30 to 60 days. Take the plan and execute it yourselves, or engage us to implement the priority changes.

Business Strategy

For leadership teams launching a brand, a product, or a new market.

We define positioning, go-to-market, and the early growth plan before media investment begins, and sequence technology and vendor decisions so that only what is needed now is committed now.

  • Positioning and go-to-market planning
  • Franchise or concept readiness
  • Early growth strategy
  • Technology and vendor sequencing

Deliverable. A written strategy you own outright, with a clear recommended next step.

Digital Build & Operations

For brands that need a long-term partner to build and run their digital presence.

We design, build, and operate websites, e-commerce, content, and automation as an extension of your team, with the same people month after month.

  • Websites and digital products
  • E-commerce and product catalogs
  • Content, social, and creative production
  • AI workflows and automation

Format. Ongoing operations or defined build programs, scoped in writing.

Next step

Not sure which fits?

Start with a conversation. Your first one is with a ViSTARS founder or partner.

Request a Supply Path Review Book a consultation